Growth for tech companies, expanding globally
Go Global is the go-to-market, growth and global expansion partner for B2B tech companies — from GTM strategy to embedded leadership and pipeline generated.
Most tech companies don't fail
because of product. They fail in Go to Market.
Sound familiar? These are the six most common breakdowns we fix.
The market doesn't understand what you do
Positioning blurred across categories — no niche, no clear buyer, no traction.Messaging doesn't convert — or doesn't reach the right buyers
Generic copy, wrong channels, no structured content engine.Marketing and sales pull in opposite directions
No shared ICP, no handoff process, no common language.Channels chosen by intuition, not data
Budget spent on tactics before validating which motion fits your stage.Expansion into new markets lacks structure or roadmap
EU/US entry without regulatory context, local ICP, or partner strategy.No system — only isolated campaigns and one-off tactics
Activity without accumulation. No compounding. No predictable pipeline.You've built something real. You need a system to sell it.
Start with the GTM Toolkit — structure your strategy in 30–90 days, or book a consultation to do it together.GTM Growth Levers
Eight proven motions to generate demand, build pipeline, and scale revenue. We help you select the right mix for your stage, market, and ICP.
| Motion | What it is & how it works | Best for |
|---|---|---|
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Inbound Content-led |
SEO, AEO, blog, video, and thought leadership that attracts buyers who are already searching for a solution. Builds compounding visibility — slower to start, strongest long-term ROI.
Channels: organic search, LinkedIn, YouTube, newsletters
✦ AI-enhanced
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Outbound Prospect-led |
Cold email, LinkedIn outreach, and phone to targeted, qualified accounts. Works fast when ICP is precisely defined and messaging is tailored to the buyer's pain — not a generic pitch.
Channels: email sequences, LinkedIn Sales Navigator, cold calling
✦ AI-enhanced
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Paid Digital Paid acquisition |
Media buying to capture demand and generate leads at scale. Fast results with budget, but only works when positioning and landing pages are already optimized. Best combined with Inbound.
Channels: Google Ads, LinkedIn Ads, Meta, retargeting
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Community Trust-led |
Building presence and reputation within niche professional communities. Drives word-of-mouth referrals, conference leads, and long-term trust in regulated or technical markets.
Channels: industry communities, forums, conferences, networks and associations — all to build trust and recognition in your field
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Partners Channel-led |
Collaborating with resellers, integrators or tech ecosystem partners to access new accounts through existing trusted relationships. Reduces friction in early conversations.
Channels: resellers, MSSPs, marketplaces, advisors, partners — from our pool of contacts
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Account-Based Marketing Account-led |
Hyper-targeted campaigns around a named list of high-value accounts. Aligns sales and marketing to penetrate specific companies — ideal for complex, multi-stakeholder B2B deals with long cycles.
Channels: personalised outreach, LinkedIn, targeted ads, direct mail
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Product-Led Growth Product-led |
The product itself drives acquisition, onboarding, and expansion. Freemium, trials, and in-product upsell paths reduce sales friction and create viral loops. Requires tight PLG architecture.
Channels: freemium, trial, in-app prompts, G2 / marketplaces
✦ AI-enhanced
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Personal Brand & Thought Leadership Founder-led |
The founder or executive becomes the face of the company — publishing insights, speaking at events, building an audience. Creates inbound pipeline through authority and trust at zero media cost.
Channels: LinkedIn, podcasts, speaking, newsletters, YouTube
✦ AI-enhanced
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What we've actually built
for our clients
Keywords ranking + 10 enterprise clients in 1 year — BSG
From word-of-mouth only to a structured GTM engine. Full rebrand, SEO strategy, content marketing, HubSpot, PR, speaking. Clients include MacPaw, SoftServe, Credit Agricole, Preply, airSlate.
Read case study →Monthly visitors in 12 months, zero paid budget — Gart Solutions
Single-page website, no traffic. Built 21-page SEO site, content engine, 850 backlinks across 100+ domains. Inbound leads and paying clients within the first year.
Read case study →Full GTM roadmap for NIS2/DORA/GDPR market — Cyrima
Repositioned from generic GRC tool to compliance automation toolkit. Structured ICP by regulatory urgency, rebuilt pricing logic, defined ABM + partner-led sales for regulated EU industries.
Read case study →SEO & AEO-ready website from idea to live — Evergreen
From zero to a fully structured, AI-optimized B2B website in two weeks. Built with AI tools, structured for search and answer engine visibility, ready for lead generation from day one.
Read case study →Boutique approach.
Two senior leaders on your project.
Natali Trubnikova
- ✦ 10+ years in B2B marketing and business development
- ✦ Helped multiple tech companies grow into EU and US markets
- ✦ GTM, inbound/outbound, international expansion, speaker & mentor
Anastasiia Sosyniuk
- ✦ 15+ years in digital marketing and growth
- ✦ Expertise in SEO/AEO, content, and AI-driven marketing
- ✦ AI lecturer, business automation consultant, podcast host
Industries we know best
Ways to work with us
Pick the entry point that fits your stage — from a self-serve toolkit to a long-term strategic partnership.
The complete Go Global GTM Toolkit — 13 units, 100+ tasks, templates, frameworks, and AI prompts — plus a focused consulting session to apply it directly to your product and market.
- Step-by-step GTM roadmap (idea → traction in 30–90 days)
- 100+ tasks with AI prompts for every step
- 2h personalized consulting session
- Custom action plan for your next 90 days
A focused 2-week engagement that produces a complete, execution-ready GTM strategy document. Based on real research — competitors, market, buyers — not templates.
- Competitor research — by reviews, product, pricing & messaging
- Market & buyer research — ICP hierarchy, personas, decision logic
- Positioning reframe — clear message for the right buyer
- GTM blueprint — channels, motion mix, partner strategy
- Marketing & Growth strategy for 1–2 years
Senior marketing leadership without the full-time cost. Strategy + execution oversight, team alignment, and continuous optimization. You get the combined expertise of two senior leaders embedded in your team.
- GTM strategy + execution oversight
- Team, process & tool alignment
- Weekly strategic sessions + reporting
- Marketing system build & optimization
Equip teams for GTM success. Immersive training, real-world case studies, and tailored strategy sessions for scale-ups and enterprise teams introducing AI initiatives, expanding cross-market, or launching new products.
- GTM workshops for internal marketing & sales teams
- AI initiatives & new product launch programs
- Cross-market expansion training
- Scalable, repeatable GTM system design
Trusted by founders,
product teams, and executives
At a glimpse of an eye, Nataliia has crash-tested our marketing strategy, website, and external communication approach. The experience and knowledge we received were immense. As we started implementing the required changes — we started seeing results in customer acquisition effectiveness, retention, and website interaction. I recommend Nataliia as an expert in B2B client relationship management.
Natali is skilled at building marketing strategies from scratch and ensuring they work in real life. She's excellent at connecting marketing and sales, helping both work together smoothly — making her a great person to work with or consult for marketing advice.
I worked with Natali (GoGlobal) on two projects, where she advised me on digital marketing and brand strategy. She approaches promotion from a business angle, has clear read on current digital marketing trends and a solid grasp of the technology market. That combination makes her especially valuable when you need to reach a demanding audience with a difficult message.
Anastasia is a true professional who consistently demonstrates a high level of competence and responsibility. Her ability to manage the product and implement innovative solutions is impressive. She always finds the optimal paths to achieve goals — a reliable partner you can always count on.
My consultation with Natalia provided a sharp, comprehensive review of our website's performance and overall marketing approach. Her guidance on link building, service page creation, and AI-focused optimization was especially valuable. I left the meeting with a clear understanding of the exact steps we need to take.
Recommendations from LinkedIn — Natali ↗ · Anastasiia ↗
Personal Brand
for Founders
Your company's best GTM asset is you. We help B2B tech founders build a personal brand that generates inbound leads, builds trust with enterprise buyers, and opens doors before the first call. Strategy, content system, and execution — built around your voice and your market.
We fix growth,
not just marketing
Risk-free to start
You will always get a positive ROI by implementing our recommendations. "Quick Wins" are guaranteed. Effectiveness is the key to our collaboration.
We do not only consult
We have hands-on day-to-day practice, so our latest observations are from the field — not from theory or frameworks built years ago.
We manage your growth
We are on a mission to help businesses grasp opportunities and grow, utilizing available resources with the highest efficiency.
Access to our knowledge & network
We help you with all our resources and industry learnings to achieve goals faster — connections, partnerships, and media access included.
Built for B2B tech expanding globally
We specialize in SaaS, IT, and tech companies entering EU and US markets — where messaging, trust signals, and GTM structure matter most.
We build processes & optimize operations
We build from scratch or optimize operations — including GenAI tools aimed to substitute routine processes and accelerate execution.
Not sure where to start?
Start with a focused conversation. We'll identify what's blocking your growth and what to do next — in one session.