From 0 in Organic Traffic to Inbound Leads & Clients in 1 Year, Zero Budget

About the Client

Gart Solutions, a boutique IT consulting & service firm, approached Go Global with a single-page website that had no organic traffic. Gart needed a comprehensive marketing & bizdev strategy to start getting first leads and grow the business.

One of the strategies we started implementing almost from the beginning was building SEO-optimized website and a thorough Content marketing strategy to improve its online visibility, attract more visitors, gain reputation, and convert inbound traffic into clients.

We, at Go Global accepted the challenge. And in one year, we resulted into significant growth in organic traffic, online presence, leads, and even clients, gained inbound. So, let’s dive into the details and hope you learn from our experience as well .

Initial Assessment

Website Analysis

• Current State: Single-page website with minimal content.
• Traffic: No organic visitors.
• SEO: Non-existent.
• Content: Limited and not optimized for search engines.

Goals

1. Increase organic traffic.
2. Improve search engine rankings.
3. Create a comprehensive, multi-page website.
4. Develop a robust link-building strategy.

Jan 1 – May 31, 2023

Max 15 visits per day

NO organic traffic:

Strategy Development

1. Keyword Strategy

We conducted extensive keyword research to identify terms that potential clients use to find consulting services online.

The steps included:

• Competitor Analysis: Identified keywords that competitors were ranking for.
• Search Volume and Difficulty: Choose keywords with high search volume and manageable difficulty.
• Long-Tail Keywords: Focused on long-tail keywords to target more specific queries.

2. Services Pages and Prototypes

Deciding on the services pages involved understanding Gart’s core offerings and the needs of their target audience.

21 Pages Created:

Services:

• Infrastructure Management
• IT Infrastructure Managed Services
• Cloud Infrastructure Management Services
• IT Infrastructure Support
• IT Infrastructure Consulting
• DevOps Services
• CI/CD Services
• Azure Cloud Engineering
• DevOps Consulting
• AWS DevOps Services
• Cloud Computing Service
• Cloud Migration Services
• Google Cloud Migration Services
• Azure Migration Services
• AWS Migration Services
• Database Migration Services
• Site Reliability Engineering Services
• Backup And Disaster Recovery Services
• Kubernetes
• Blockchain DevOps Services

Prototypes Development:

We created wireframes and prototypes for each page to visualize the layout and user flow. This included:

• User-Friendly Navigation: Ensuring easy access to all information.
• Call to Actions (CTAs): Strategically placed CTAs to guide visitors toward contacting Gart.
• Responsive Design: Ensured the website was mobile-friendly.

For building the prototypes, we used Weblium, a user-friendly website builder. This helped us create wireframes and prototypes for each page to visualize the layout and user flow.

3. Content Creation

We crafted engaging, keyword-rich content for each page. Our team developed clear, compelling texts that highlighted Gart’s expertise and value.

We developed a content plan for the company for six months, and then — adjusted the strategy, targeting more competing keywords.

4. SEO Optimization

We optimized each page for search engines to ensure maximum visibility.

On-Page SEO:

• Title Tags and Meta Descriptions: Crafted unique, keyword-optimized title tags and meta descriptions for each page.
• Header Tags (H1, H2, H3): Used appropriately to structure content and highlight key points.
• Image Alt Text: Ensured all images had descriptive, keyword-rich alt text.
• Internal Linking: Created a logical internal linking structure to improve navigation and SEO.

Technical SEO:

• XML Sitemap: Created and submitted an XML sitemap to Google.
• Robots.txt: Ensured the website’s robots.txt file was correctly configured.
• Site Speed: Optimized images and code to improve page load times.

5. Link Building

We developed a comprehensive link-building strategy to increase the website’s authority.

Strategies Implemented:

• Guest Blogging: Wrote guest posts for industry-related blogs, linking back to Gart’s website.
• Press Releases: Distributed press releases to announce new services and milestones.
• Partnerships: Collaborated with industry partners to gain backlinks.
• Content Marketing: Published high-quality blog posts and resources that naturally attracted backlinks.

Results

Traffic Growth

• Organic Visitors: Increased to 1,000 per month.

Apr 1 – Apr 31, 2023

May 1 – May 31, 2023

Jun 1 – Jun 30, 2024

Search Engine Rankings

Keywords in Top 100: Achieved rankings for 1,000+ keywords, many of which are in the top positions.

Backlinks and Domain Authority

• Linking Domains: Over 100 unique domains linking to the site.
• Backlinks: Accumulated 850 high-quality backlinks.

Conclusion

Our holistic approach transformed Gart’s online presence from a single-page website with no traffic to a robust, multipage site attracting significant organic traffic and high search engine rankings. And it continues to grow.

At Go Global we are on a mission to make businesses effective in reaching business expansion targets.

Book your Free Strategy Session – Q&A and let’s discuss the current state of your business — goals, priorities, and define opportunities for potential growth.