Returning Market Leadership for B2C Game Product at the US Market

About the Client

Riverslot.net, a leading game operator of sweepstakes in the USA, has been operating since 2014.

Riverslot, over the years of its brand promotion, has built a brand category for their games — Riversweeps.

Lately, Riverslot faced challenges — competitors started their brand promotion, using digital assets of Riversweeps brand name and Riverslot, as a game provider.

Riverslot needed a solid strategy to reinforce its market #1 position in digital channels and enhance brand recognition.

Challenges

• Brand Imitation: competitors were plagiarizing and misusing the Riverslot/Riversweeps brand name (by selling their games as Riversweeps)
• Target Audience: difficulties in reaching business owners, interested in setting up sweepstakes games (potential customers were not active in digital communication channels).
• Business Model: limited to a physical business with no opportunity to make online transactions.
• Customer Retention: struggled to retain customers and provide effective support.
• Knowledge Base: lacked comprehensive guidance due to onboarding for new and existing clients.

Goals

1. Increase organic traffic.
2. Improve search engine rankings, making our brand be ranked on the Top Search results.
3. Adjust the business model to online purchases.
4. Enhance customer retention and marketing support for better customer’ engagement.
5. Create a comprehensive knowledge base for different audience segments.

Solutions

1. Keyword Strategy

Go Global conducted extensive keyword research to identify search terms (and search keywords), that potential clients use to find sweepstakes games online.

The steps included:

• Competitor Analysis: identified keywords, competitors were ranking for.
• Identification of the list of Keywords to Rank & its Search Volume and Difficulty: we had chosen keywords with high search volume and optimal keyword difficulty.
• Long-Tail Keywords: long-tail keywords were also included to target (our competitors usually ignore those keywords, but they helped us to strengthen search rankings).

2. Website and Technical Setup

Redesigned the website to increase conversion rate optimization goals (CRO) – we have analyzed users’ behavior before and after the redesign, using Hotjar tool. Also, we improved site health, and optimized its performance.

Picture 1: “Website of Riverslot before and after our redesign“

3. Content Creation

Developed engaging content to attract and retain visitors. This included:

• SEO-Optimized Texts: created keyword-rich content for better search engine visibility.
• Blog: launched a blog with regular updates on company news, game releases, SEO-optimized articles.

Picture 2: “Blog of Riverslot that appeared after our redesign“

4. SEO Optimization

Optimized the website for search engines to increase visibility.

On-Page SEO:

• Title Tags and Meta Descriptions: crafted unique, keyword-optimized title tags and meta descriptions for each page.
• Header Tags (H1, H2, H3): used appropriately to structure content and highlight key points.
• Image Alt Text: ensured all images had descriptive, keyword-rich alt text.
• Internal Linking: created a logical internal linking structure to improve navigation and SEO.

Technical SEO:

• XML Sitemap: created and submitted an XML sitemap to Google.
• Robots.txt: ensured the website’s robots.txt file was correctly configured.
• Site Speed: optimized images and code to improve page load times.

Picture 3: “Site Speed optimization from 33 to 93 for Riverslot“

5. Off-Page SEO (Link Building)

Go Global developed a comprehensive link-building strategy to increase the website’s authority.

Strategies Implemented:

• Guest Blogging: wrote guest posts for industry-related blogs, linking back to Riverslot’s website.
• Press Releases Publishing: distributed press releases to announce new services and milestones.
• Partnerships: collaborated with partners and industry leaders to exchange backlinks.
• Content Marketing: published high-quality blog posts and resources that naturally attracted backlinks.
• Directories Listing: placed backlinks in industry’s directories.

Picture 4: “Part of the backlinks that was build during our collaboration. Now — 849K.“

The overall results in SEO have brought a significant impact on search rankings improvement.

Below you can see the effect of our activities, as a result of our collaboration.

Picture 5: “Organic traffic and organic keywords of Riverslot“

6. Community Building and Support

Creation of B2B/B2C Communities: the creation of Facebook and Telegram communities for players and cashiers to engage and interact more.

Creation of a YouTube channel, which generated 13,4 thousand subscribers in less than 1 year.

Implemented email and SMS nurturing campaigns, and notifications in the application for the client base.

Results

The battle for traffic & market share brought a huge success for Riverslot and our group of sites that Go Global helped to promote in the Top of Search (below, in the list of the websites, that were ranked in the top-5 of search, and four of them (excluding 4th one) were ours).

Conclusion

Go Global transformed Riverslot’s online presence and brought the brand, making it the category’s leader again (river sweeps became a common name for a category).

Our strategic approach to building a network of websites to compete in Google search, making thorough keyword research, content creation, SEO optimization, community building, and link-building efforts has positioned Riverslot.net as a leading brand of sweepstakes games on the US market.

At Go Global we are on a mission to make businesses effective in reaching business expansion targets.

Book your Free Strategy Session – Q&A and let’s discuss the current state of your business — goals, priorities, and define opportunities for potential growth.